Unnamed Partner Program (UPP) expands Noname Security’s reach, empowers partners to drive revenue, differentiate offerings and amplify customer success
PALO ALTO, CA — November 9, 2021—Noname Security, the API security company, today announced its first global partner program, the Noname Unnamed Partner Program (UPP) for all new and existing partners.
The new global program is designed to meet the unique needs of different types of partners, including value added resellers (VARs), channel partners, technology partners, system integrators, distributors and managed security service providers (MSSPs), equipping them with the technology and resources they each need to create sizable revenue opportunities in the API security market. For more information and to apply to become a Noname Security partner, click here.
“Our partners are central to our business, our client’s success, and our long-term growth goals,” said Michael Baker, VP Global Sales & Channel Chief, Noname Security. “Partnering with Noname Security helps deepen client relationships, unlock new revenue opportunities, and give a competitive edge in accelerating their customer’s digital transformation while addressing API security risks and vulnerabilities. The new global partner program maximizes our partners’ ability to take advantage of the unique value of the Noname API Security Platform and technology.”
The Noname Unnamed Partner Program offers a blueprint to guide partners in driving revenue, uncovering market opportunities, and fostering innovation for mutual success. The program’s benefits include:
- Tailored onboarding, product training, and enablement for partners and their customers.
- Subscription-based model for recurring revenue.
- Participants receive significant discounts to integrate the Noname API Security Platform into their service portfolio.
- Access to an intuitive portal that acts as a hub for partner relations and insights and offers deal registration to provide visibility into prospective deals and avoids channel conflict.
- Available co-branded demand generation assets including marketing collateral and email templates to provide sales support while easily conveying customer benefits and driving participation.
Praise for the Unnamed Partner Program:
“Partners are looking for vendors that are easy to engage, provide attractive margins, are focused on selling through partners, and offer a solution that addresses a growing need in the market. Noname Security nailed all these critical aspects in their partner program and their solution is addressing critical API security challenges that many of Trace3’s clients are looking to solve” said Mark Graham, VP Business Development, Trace3.
“API security is a topic that is top of mind for many of our clients,” Steve Stumpfl, Executive Vice President of Sales at Tevora, a Cybersecurity Consulting company based in Irvine, CA. “Noname Security’s partner program enabled us to get up and running quickly and provide a best of breed solution that addresses our client’s API security needs.”
“We value our relationship with Noname Security and look forward to continuing our work together in providing effective API Security solutions, to assist our client’s on their digital transformation journey and the challenge of keeping their ever changing API landscape secure,” said Bill Strub, Co-founder and President, Navilogic. “Participating in UPP has also allowed us to expand our product offering and accelerate our revenue growth.”
“The Partner community is looking for vendors that are easy to do business with and show them the capabilities to upsell in their existing customers or increase their net new customer win rate. This goes together with healthy margins and services built around the technology. Noname Security gets it, and has created its program with all the right elements that nail these critical aspects,” said Soenke Weerts, Alliances Director at Westcon Next Gen Solutions.
- UPP program overview
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About Noname Security
Noname Security delivers the most powerful, complete, and easy-to-use API security platform, used by Fortune 500 companies to discover, analyze, remediate, and test their legacy and modern APIs. Noname Security is privately held, with headquarters in Palo Alto, California, and an office in Tel Aviv.
Susan M. Torrey