PII, Personally Identifiable Information

Any data that can be used to identify a specific individual, such as birthdate, mailing address, license numbers, Social Security numbers, health information, and so on. Laws on PII security vary by location and type of data. Some PII standards to be aware of include health data such as HIPAA (Health Insurance Portability and Accountability Act) in the US and privacy laws such as the European Union’s GDPR (General Data Protection Regulation).